- Signal
- A format or page element changes reading and subscriber behaviour.
- Agent work
- Builds the baseline and prepares an editorial experiment.
- Human decision
- The editorial team approves the hypothesis and publication.
- Check
- Compares equivalent periods and makes the limits clear.
Primal for Media & publishing
Analytics reaches the experiment
Turn audience evidence into an owned editorial or commercial test, then measure the outcome.
Agent workflow
From evidence to completed work — with the decision owner in the loop.
Working context
Systems connected to the workflow
Google AnalyticsCMSStripeSlack
Test this workflow on your data
We will define the source records, permission boundary and the proof of a useful outcome before the work starts.